AG@AMBERGUYTON.COM
AMBER IS A MULTI-DISCIPLINARY CREATIVE DIRECTOR WITH 15 YEARS OF EXPERIENCE CONNECTING BRANDS AND PEOPLE.
SOHO EXPERIENTIAL
EXECUTIVE CREATIVE DIRECTOR
2018 - 2023
Led development, presentation and execution of ownable, data-led campaigns, experiential brand activations & events for new and retainer clients including Citi, Campari, LVMH and Miller Coors
Boosted client retention by 40% by acting as a strategic and cultural partner, educating on trends and technologies, and pushing boundaries of creative innovation
Created, led and mentored internal creative team of eight and roster of 100+ freelancers
Created & implemented agency brand assets & best-practices for intake, project and asset management
Developed and managed scope, timeline, talent, deliverables and budgets ranging from 50K to 5MM
Generated $40MM+ in contracts by spearheading and pitching winning strategy for marquee clients resulting in a 20% increase in YOY agency revenue
FREELANCE
CREATIVE DIRECTOR
2015 - 2018
Developed and executed digital campaigns, content, and live activations for brands including Veuve Clicquot, Bumble, Conde Nast and Kallmeyer
Partnered with SpikeDDB to boost multi-cultural engagement by 25% through digital content series Cadillac The Art of Daring
For Spring, led creative strategy, art direction and production for TRESsemé The Runway Studio during NYFW resulting in a 40% lift in social engagement
Led creative development and production of a short form documentary for PBS Indie StoryLens highlighting girls in STEM and reaching a global audience via UN International Day of The Girl
HONOR NYC
DIRECTOR OF MARKETING & BRAND COMMUNICATIONS
2011 - 2015
Developed luxury brand identity and positioning, preserving standards through photography, film, copy, print and digital advertising, social, ecommerce, packaging, web, physical environments and events
Launched social presence followed by paid and influencer strategy increasing following and engagement by +200%
Drove 100% YOY wholesale growth and increased ecommerce conversion + 50% via integrated marketing strategy spanning media, digital, content, social & influencer and co-op campaigns
Defined and executed live events and activations including runway shows & presentations, influencer and VIP engagements, wholesale, retail and partnerships
ROBERT MARC // MACY’S INC // BOTTEGA VENETA
IS ANYONE STILL READING THIS?
2008 - 2011
Adobe Creative Suite, Copywriting, Figma, Keynote, Miro, Pitching, PMS, PowerPoint, Print Production, Post Production, Social, Storyboarding, UX I have an insatiable appetite for knowledge, culture and people and a relentless drive to do good work led by empathy and respect.
SKILLS AND OTHER MUSINGS